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On my professional blog I often discuss the concept that all marketing, but especially social media marketing is in most cases successful when it leverages our human need for validation. Whatever form that validation takes is irrelevant, but almost  our entire existence as humans is based on that need. We are continually fighting to establish our existence and value in the shallow world that surrounds us. Ours brains/egos want to establish validity and seek validity constantly, because the alternative means that we are no longer the “individuals” we thought we were.

• Jobs
• Homes
• Cars
• Money
• Stardom
• Friendship
• Popularity
• Belittlement
• Abuse
• Pain
• Suffering
• Depression
• Happiness
• Sadness
• Perfection
• Power
• Superiority
• Love
• Marriage
• Divorce
• Identity
• Peace
• Belonging
• Children
• Status
• Grief
• Entertainment
• Cookies
• Drugs
• Toys
• Freedom
• Office
• Privacy
• ……

Freedom from me is God.

EVERYTHING we seek is the source of ALL of our pain.

Every time you see it as or after you do it, you kill a little bit of you.

Kill you

Kill me

Be

Don’t ever fight the desire, see the desire and validate validate validate until you die too